your brain on drugs

1st video
Observations:
stern voice
hot skillet
egg frying
message that your brain will fry like the egg if you take drugs
old video
short and to the point
older father figure voice

Inferences:
The video was made quite a while ago. The father figure voice evokes the feeling of being told something by your parents so you should listen. Obviously it is saying drugs are not good for the brain because it used the metaphor of an egg frying to show the effects of drugs on the brain. It's a short video which says that that is all you need to know--that it's bad and you shouldn't do it.

2nd video
Observations:
celebrity
destruction
smashes an egg then the rest of the kitchen
tells the effects drugs will have on other things besides your body
shows a lot of attitude
dark setting

Inferences:
To understand the video you'd have to know what heroine is. She smashes the kitchen to show how your life will become smashed and caotic if you choose to do drugs. Rachel Leigh Cook is a celebrity, but not everyone will know that. She has a stern look on her face like she's not kidding and wants to be taken seriously. The dark mood of the short video is kind of saying beware of drugs.

Both videos have the same basic statement: don't do drugs because they are harmful. The first video is real quick and appeals mostly to pathos or your emotions because no one wants their brain to fry like an egg. The second video says a little bit more about what happens to other people in your life. Both videos end with the question "Any questions?" which is kind of sending the message that it's a "duh" situation like do you really think you need to ask for more of a reason. Both videos have credibility because the last thing you see is their logo for a drug free America so you know that it's a real video. The newest video with Rachel Leigh Cook would probably appeal more to a younger teenage auidence since she's a celebrity, but that means that teens or anyone else would have to know who she is for that method to be effective. I would say the second and newest video is more appealing and startling which is what they want.